INCA Press is a non-profit 501(c)(3), independent publisher of art and culture.
INCA Press’s mission triangulates aesthetic and embodied experiences with social and political engagement with intellectual and theoretical framing.

The power of naming creates ideological frames through which we view the world. Naming is a form of hijacking. For example, when the Spanish violently arrived in the Andes more than five hundred years ago, they projected equivalents of their own system of kings and mercantile capitalism onto the people they encountered. Mistaking coordinated mutual support for an empire of coercion, the Spanish named the people the Inca, viewing them through their own lens of heirarchy.

What the Spanish could not understand was that the Sapa Inca were not kings; rather, they coordinated a complex social structure rooted in the Andean norms of mutual dependence. The people called themselves Tiwantinsuyu, meaning "the joining of the four directions"—an explicit recognition of the quilt of cultures in the Andes. Naming Tiwantinsuyu the Inca Empire is the equivalent of Elon Musk renaming the United States "The X Corporation." 

Radically different forms of living are possible, but only if the norms embedded in names are reconsidered.

Board of Directors:
Irena Borić, Maribor, Slovenia
Missla Libsekal, Vancouver, Canada
Ruth Noack, Berlin, Germany
Laurel McLaughlin, Boston, USA
Aeron Bergman, Missouri, USA
Alejandra Salinas, Missouri, USA

Founding Directors
Aeron Bergman
Alejandra Salinas